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Passikoff: Spotting Crappy Market Research
The quality of mercy is not strained, even in the market research industry. Things have changed over the past 30 years. Yeah, OK, I know, “Duh.” Consumers and brands and the marketplace have changed....
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Talking Brand Purpose with Nicolas Chidiac, Razorfish
Editor’s note: Razorfish and Vice Media Group just released an insightful report entitled, “The Truths, Myths and Nuances behind Brand Purpose” which looks deep into the how’s and why’s of brand...
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Passikoff: Genuine Consumer Insights or Just “Duh”
“Duh” is becoming my prevailing reaction to a lot of what gets reported as news and consumer insights today. Duh! According to Merriam Webster, the oldest dictionary publisher in the United States,...
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What’s Keeping CMOs and Brand Managers Up at Night?
Emerging technologies like AI and the metaverse, and the unrelenting quest for marketing ROI are only some of the worries keeping marketers up at night, according to a recent Brand Keys Marketing On My...
View ArticlePassikoff: How Patriotic are your Favorite Brands?
Lots of folks are looking forward to the Fourth of July, and why not? It’s America’s birthday. An observance of the 13 colonies’ battle for independence. A time of American pride and freedom. With...
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I Pity The Fool: Data Correlations, Predictions, and Causations
In the age of the data flood, understanding the differences between data correlations, predictions, and causation are critical to making sound decisions and not being fooled by a fancy graph. Nobody...
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Unpacking the Psychology of Snacking
Introducing the Snack 50 Psych-Pulse The neuroscience-driven team at Alpha-Diver recently released the “Snack 50 Psych-Pulse” – the first comprehensive measure of the psychological drivers of snack...
View ArticleClik here to view.
Consumer Trends: The “Why” Behind Drink Choices
While the lines between sports and energy drinks might be blurring, decision science explains why, and what to do to stay competitive. Earlier this summer, market research company Alpha-Diver and...
View ArticleClik here to view.
Beyond Demographics: The Latino/Latinx/Latine Debate
Not a day goes by when a client doesn’t ask us to opinionate about whether they should use the terms “Latinx” or “Latine” when addressing the Hispanic market. In fact, many other marketers, research...
View ArticlePassikoff on Vacations, Brands & Bears
When you hear the word, “vacation,” what springs to mind? Exotic locales? First class airline seats and luxury hotels? Poolside lounges? Or camping? At Yellowstone or fly fishing in Montana? Shopping...
View ArticleClik here to view.
Passikoff: Spotting Crappy Market Research
The quality of mercy is not strained, even in the market research industry. Things have changed over the past 30 years. Yeah, OK, I know, “Duh.” Consumers and brands and the marketplace have changed....
View ArticleClik here to view.
Passikoff: Genuine Consumer Insights or Just “Duh”
“Duh” is becoming my prevailing reaction to a lot of what gets reported as news and consumer insights today. Duh! According to Merriam Webster, the oldest dictionary publisher in the United States,...
View ArticleClik here to view.
What’s Keeping CMOs and Brand Managers Up at Night?
Emerging technologies like AI and the metaverse, and the unrelenting quest for marketing ROI are only some of the worries keeping marketers up at night, according to a recent Brand Keys Marketing On My...
View ArticlePassikoff: How Patriotic are your Favorite Brands?
Lots of folks are looking forward to the Fourth of July, and why not? It’s America’s birthday. An observance of the 13 colonies’ battle for independence. A time of American pride and freedom. With...
View ArticleClik here to view.
Unpacking the Psychology of Snacking
Introducing the Snack 50 Psych-Pulse The neuroscience-driven team at Alpha-Diver recently released the “Snack 50 Psych-Pulse” – the first comprehensive measure of the psychological drivers of snack...
View ArticleClik here to view.
Consumer Trends: The “Why” Behind Drink Choices
While the lines between sports and energy drinks might be blurring, decision science explains why, and what to do to stay competitive. Earlier this summer, market research company Alpha-Diver and...
View ArticleClik here to view.
Beyond Demographics: The Latino/Latinx/Latine Debate
Not a day goes by when a client doesn’t ask us to opinionate about whether they should use the terms “Latinx” or “Latine” when addressing the Hispanic market. In fact, many other marketers, research...
View ArticlePassikoff on Vacations, Brands & Bears
When you hear the word, “vacation,” what springs to mind? Exotic locales? First class airline seats and luxury hotels? Poolside lounges? Or camping? At Yellowstone or fly fishing in Montana? Shopping...
View Article